Jeffrey C. Piersall is co-founder and chief executive officer of Space Coast Business, LLC, a Melbourne, Florida-based marketing services company that publishes Spacecoast Business and SpaceCoast Living, the premier monthly business and lifestyle magazines serving Brevard County. Under his leadership, the company has experienced exponential revenue increases since its inception through organic growth and acquisition. Doing business as Space Coast Business Media Group, the company provides marketing and media solutions through an expanding cadre of products and services including publications, broadcast, Internet, graphic and web design, training, and other marketing services.
Mr. Piersall is a proven leader in all endeavors of his life having positively affected thousands of people throughout his career. He is a former award winning high school and college basketball coach who had the rare distinction of coaching college All-Americans and a NBA player. During Jeff’s entrepreneurial business pursuits he built a million dollar sales territory faster then anyone in company history, leading an organization of over 7,000 independent sales representatives. Corporately he has served as Vice President of Sales & Marketing for Vulcan Binder, a division of EBSCO Industries, a billion dollar international magazine company; Vice-President of International Sales for Reliv International; Vice President of Sales for The Limu Company; and CEO/President of Legacy for Life.
While at Legacy for Life, Jeff was instrumental in its monumental success by driving sales from $1.2 million to $30 million annually, representing over 2400% growth and significant profitability in just 3 years. His tenure at Reliv International, a $60 million company, resulted in dramatic increases in sales in Mexico, Canada, and the United Kingdom. His time at The Limu Company resulted in 18 consecutive months of increased sales.
Additionally, Jeff has provided consulting services to numerous start-ups, as well as private and publicly held companies, and is acknowledged as an in-demand speaker. He possesses the unique ability to quickly summarize current conditions with a vision for the future and then communicating – using motivational techniques tied to intellectual education – to his audience with skills and tools that will make them better in multiple situations of their life.
Jeff lives in Melbourne, Florida with Judy, his wife of 26 years. They have three children: Kali (20), a senior at the University of Alabama; and Ellie (17) and Wes (16), who both attend Viera High School. Coaching his children’s sports teams is one of Jeff’s greatest passions. He serves as a Board member of the Women's Business Center at Florida Tech, Melbourne-Palm Bay Chamber of Commerce, Titusville Area Chamber of Commerce, Junior Achievement, and the American Heart Association.